Lately it seems pensare the Rodney Dangerfield of promotional products – they can’t get any respect(Millennials – worth looking up on You Tube)! Pens have become such a cliché in promotional marketing thatprofessionals sometimes joke about it and overlook their branding value. We hope after reading this article you’llrespect The Power of a Pen!
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There is a reasonpens and writing instruments remain in the top 3 most used promotionalproducts. Start with the low entry pricethen consider that a quality pen will pass through an average of 9 “owners”before being used up. That’s 9 differentpeople seeing your name and website or whatever message you want to convey. Sound good? Here are some things to consider.
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- The film was a box-office failure, but Dangerfield redeemed himself in 1986 with “Back to School,” in which he played an uneducated self-made millionaire who enrolls in college to keep his.
- 'The fact that this organization is using his zinger, I know he would just be doing cartwheels, actually,' said Joan Dangerfield, who married Dangerfield in 1993 after a 10-year courtship and was.
- Dangerfield is accused in the June 23 stabbing death of Dylan Bible at the Colonial Manor Motel on E. Dangerfield eventually will be returned to Williams County, where he faces charges of voluntary manslaughter and being a fugitive from justice. He faces a list of charges in Michigan, as well.
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You can purchase a decent pen from $.40 with low minimumquantities starting at 250 pieces, depending on the manufacturer. There may be a set up charge on your firstorder or whenever you change the messaging on your pen, also allow forshipping. Suppliers often run saleswaiving the set up. Hold the pen in yourhand and make sure it is comfortable to write with and conveys the image you wantfor your business or organization. Penscome in a huge variety of materials, shapes, colors, and sizes so find what feelsgood to you, chances are others will like it too. There are cheaper pens, often poorly built witha cost saving trick of not filling the “fill” (what goes in the pen) withink. Your cheap pen doesn’t promote foryou if it runs out after the first user!
Want to incorporate pens into your marketing plan? Here are some ideas:
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*Handthem out with your business card – people will remember a gift even if it isinexpensive.
*Taketo networking and business events and have a pen jar next to your cards andbrochure.
*Ametal pen with engraved names in a box becomes a family keepsake after signingon a new home, signing a marriage license, or other life event.
*Leaveat public places including restaurants and bars, your bank, the postoffice. Your wait staff will thank youand the pens will travel.
*Special events or themes – pensare inexpensive enough that you can use them to promote a special event or timeof the year
*Gifts– need a practical gift for customers, clients and business associates? How about a box of their own branded pens.
Whether you are just starting using promotional products ora seasoned marketing professional you should be incorporating pens into yourmarketing plan. Try it and you will discoverThe Power of a Pen!
Figure 4Our October Pen
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Contact us atA Better Image Promotions and Marketing to get started. We work with the best pen suppliers in theUSA and can advise on the right pen for you. Unleash the Power of a Pen for yourself and get some respect.